How to Make Your Film/Video Stand Out from the Crowd with Pre-Production

In this blog, we will delve into Verena’s unique thinking process and share our perspectives, offering valuable insights on creating standout films and videos. We’ll explore the key elements that make a project memorable and discuss strategies to elevate your work.

While Verena’s valuable contributions form the backbone of this blog post, we want to emphasize that we are independent enthusiasts who have no affiliation or formal partnership with Cinesummit. However, we highly recommend exploring their website, as it is a treasure trove of exceptional content related to the world of filmmaking.

So, whether you’re a budding filmmaker, a seasoned professional, or an avid fan of the art, get ready to unlock the secrets of making your film or video shine. Let’s embark on this creative journey together and discover how to leave an indelible mark in the ever-competitive landscape of visual storytelling.

Pre-Production is the planning process and execution of every task that must take place before production begins. It usually begins once the script is finished and involves the director, cinematographer, producers, first assistant director, production managers, production coordinators, and location scouts. Every project is different depending on the budget and the size of the production, but there are some relatively universal guidelines to consider.

The creative process begins with the germ of an idea. Verena Soltiz highlights that every director has a distinct way of getting inspired. Understanding this initial step is crucial, as it sets the foundation for the pre production & the entire project.

To develop the idea further, research becomes the building block. Delve deep into the subject matter, brand, or topic you want to explore. Verena suggests creating a framework of thoughts by immersing yourself in photos, books, stories, and movies that resonate with your project’s mood and atmosphere.

Close your eyes and let your thoughts dance to the music or the atmosphere you envision for the project. This step helps you shape the narrative’s rhythm and flow, providing clarity as you imagine the film repeatedly.

With the foundation laid, it’s time to shape the idea into a tangible form. Write a synopsis to capture the essence of the story in a few sentences. Then, create a more comprehensive story, adding depth and details to the concept.

As filmmakers, we’re storytellers who harness the power of audio-visual art. Delve into music, photography books, museum exhibitions, and online sources to build the visual landscape for your project. Collect and curate the elements that resonate with your vision.

The shooting day is the culmination of all the preparation. Verena emphasizes the importance of motivation, organization, and flexibility on set. Stick to your shooting board and storyboard, but also leave room for spontaneity and creativity.

Post-production is where the real magic happens. Collaborating with an editor, watch the rough footage together and begin piecing the puzzle together. Give the editor creative freedom but also make your version, exploring different possibilities.